Fast-casual restaurant concept Freddys Locations announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The education and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement continues to be incredible as well as a true evidence of the amount of passion and commitment they dedicate to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside the group to ensure that all facets from the family friendly concept is going to be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and so that you can bring the flavor of Freddy’s authentic steakburgers and frozen custard to the Middle East the first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service has become the driving force behind the brand’s consistent growth domestically, and now, internationally. Staying true to its core values, Freddy’s worked to make certain a seamless transition as the concept entered a brand new country by adjusting to the local culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve exactly the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.
“As one of the world’s top tourist destinations, Dubai has an unparalleled amount of hospitality, complimenting Freddy’s deep persistence for providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of education and folks Development. “Identifying which menu items and procedures to uphold or alter were crucial for our long-term success and further growth internationally. The Tastebuds team has shown incredible commitment through their extensive training in Wichita, and we’re thrilled to have the privilege of entering a new and exciting market. We look ahead to delivering the Freddy’s experience through the entire Middle East.”
Earlier this coming year, Freddy’s announced its expansion in to the nontraditional space the very first time with all the opening of the latest locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype with an updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative approaches to expand their portfolio with the brand. These points of growth for that brand helped lay the building blocks for international expansion in to the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® wants to open greater than 40 restaurants nationwide through the entire end of 2019. Franchise opportunities stay in areas throughout the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey details about development opportunities, contact Markus Scholler, Vice President of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique combination of cooked-to-order Freddys Hours Today seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries combined with Freddy’s Famous Fry Sauce® and frozen custard which is freshly churned throughout the day. Today, Freddy’s continues to grow to a lot more than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and two international locations in Dubai.