We arrange nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals inside their palette, while print and packaging designers need colors that can POP on shelf.
The look of color may change based on the material on which it is produced. In fact, some colors usually are not achievable at all on a certain material. Thats why we organize colors into two systems to ensure that the colours included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has revealed the right color can increase brand recognition by approximately 87%.
In product development, the correct color will be the differentiating thing that can stop someone in their tracks and capture their attention. Additionally it is the most important design element for reflecting mood and design. The best color can sell products and concepts better by 50-85%.
But, selecting the best color is only the beginning. Keeping that color consistent presents multiple challenges that may be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different methods. Even something as seemingly specific as Deep Blue could mean noticeably various things to various people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is certainly recognized all over the world.
Multiple Materials: The colour of your own final production material could have a tremendous impact on the appearance of the color as well as your satisfaction with all the result. Pantones digital tools and vmcqif color references enable you preview and adjust these results before production, helping you to avoid additional time as well as expense.
Multiple Suppliers: Working with more than one supplier often means variations in processes and equipment, ultimately causing results that can vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward the identical target, for consistent results over the board.
Multiple Production Runs: Your color might be consistent within a production run, and can it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to achieve consistent color from go to run, irrespective of when or where it is actually produced.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet for the forefront of western pop culture as personal expressions of individuality. Nuanced and packed with emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring men and women to imagine their particular mark on the world, and push boundaries through creative outlets.