When I start talking about paid backlink building, this is quite possibly the most common question I get asked. In this post, I`ll be adhering to Googles definition of a paid link, that is exchanging money for links, or posts which contain links; exchanging goods or services for links; or sending someone a free product in return for them talking about it and including a link.
Put simply, even sponsored guest posts and paid reviews are considered paid purchase backlinks. As you look at this article, you should be aware that even safer paid link-building strategies risk being considered a part of a link scheme and violate Google`s terms and conditions.
So Why Do Some Professionals Still Buy Links?
During the early 2000s, selling and buying links wasn`t just in vogue it had been considered good business. Directories that let you buy reviews and service companies that allowed you to buy or rent links popped up like dandelions on a lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link buyers and sellers to obtain sneakier or change tactics. Over the past decade, buying links has grown to be increasingly risky because Googles capability to seek and destroy the SEO value of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with high clickthrough rates. Having said that, it isn`t foolproof. Some companies still make use of paid backlink building because it`s easier, it`s all they understand, or it`s standard practice inside their industry.
Today, the increase of organic link building and content marketing has essentially nullified the necessity for buying links within the SEO industry at large. SEO PowerSuit`s backlink building survey, and the follow-up replies by a few leading SEO experts, clearly demonstrate that creating valuable content worth linking to is considered to be the simplest way to earn links. That said, forty percent of respondents were unanimous regarding their best link-building method: creating data- and research-based content.
How you can & How Not to Buy Links
Good link buying practices take time and patience. You should begin with the same content you would probably use to produce an organic backlink building campaign content that is certainly highly relevant to your niche, top quality, and appealing to your audience.
You should also possess a well-grounded link profile before you decide to consider buying links, meaning cultivating high-quality organic backlinks first. As soon as your assets will be in place: Vet websites carefully before purchasing links. Carefully vet each domain for anything that seems off, including domain history, PageRank, and too many spammy outbound links. Develop a purposeful backlink building strategy. Buy links slowly and intentionally, beginning with as much as five and gradually increasing on the next couple of months. Your link profile must not exceed 10 to 25 percent paid links.
Maintain your anchor-text diverse across each domain. Anchor-text diversity is essential.
Bad link buying practices include anything Google`s been working diligently to stamp out in the last few decades. Included in this are link farms and private blog networks (PBNs). If your paid links are yielding a sizable level of low-quality links, watch out, you`re at serious risk of receiving a penalty.
Never buy sitewide links. Sitewide links (e.g. links within the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for a backlink package, and contracting a hyperlink selling service (e.g., Sape) are great approaches to earn a Google penalty. And in case a website openly advertises which they sell links? Run!
Avoid warning sign websites. Websites that were previously penalized, repurposed into link/article farms, and usually rely on ad-heavy, content-thin pages should ready your internal alarm blaring.
Of course, whether you`re buying links or building them organically, it`s always essential that you monitor the health of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links which may possess a negative effect on your site. Be especially diligent if you`ve purchased links make sure page quality, authority, etc. regularly, and be sure your links anchor-text hasnt changed and that it hasn`t been switched to nofollow.
Do Paid Links Work?
The effectiveness of paid links remains hotly contested. It certainly seems like some businesses are managing to blend link buying strategies with organic link-building strategies to great effect. We found that 78 percent of rdvenf who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, in accordance with our poll. Even though the reported rate of success is surprisingly high, the threat of any Google penalty is significant and quite real. If you`re considering buying links, just be sure you understand the hazards and consider the potential influence on your long term SEO before purchasing.