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In a matter of only fifteen years, Asian cuisine has gone from becoming a niche food obsession to one of the most popular around the world. Global sales at Asian fast food restaurants have grown by nearly 500 percent since 1999, the quickest growth seen in any fast food category all over the world, according to data from market research firm Euromonitor. Fast food here is identified as any restaurant that gets less than half its sales from sit-down meals.
Asian food has grown by roughly exactly the same amount because the next four fast food categories-Middle Eastern, Chicken, Pizza, and Latin-combined. The world’s fast growing appetite for Asian food offers quite a bit related to both population growth and economic development on the continent. Demand has soared in China, where GDP per capita has grown greater than ten fold since 2000, and also in Vietnam, Thailand and Malaysia.
But Asian food has additionally took advantage of the emigration of 打酱油 other regions around the globe, where people then adore cuisines they might not have access to encountered otherwise. The Usa, where the quantity of Asian immigrants has grown immensely, is probably the best example. Americans, especially younger ones, are deeply enamored with Asian food (and hot sauce, for instance).
“They’re searching for bolder and spicier flavors, and something different,” Darren Tristano, executive v . p . of Technomic, a nearby restaurant-research firm, told QSR Magazine.
Sales at Asian fast food restaurants have become by 135 percent since 1999, well outpacing the growth seen in every other segment. Asian food in particular is unique in this the majority of fast food restaurants that serve cuisine through the region, whether it’s Chinese, Thai, Vietnamese or Malaysian, aren’t chains but independent, small restaurants. Globally, just about 10 % of sales at Asian fast food restaurants result from chains. The remaining 90 percent (which amounts to a lot more than $135 billion annually)comes from mom and pop restaurants.
In the usa, the story is a bit different, but no less striking. Roughly 50 % of all sales at Asian fast food restaurants came from chains in 2014. The viability of that model points to some certain innhyb of demand. U.S. chains like Panda Express, which reached nearly $2 billion in sales this past year, have proven that there’s a mass market interest in Chinese food. Even Chipotle has responded to the demand with Shophouse, a speedy casual Thai noodle restaurant.
Asian food is so coveted today that even restaurants which can be focused on cuisines that aren’t even remotely Asian-like burgers, fried chicken, and sandwiches-are increasingly offering Asian-inspired options. You will find currently at the very least 550 items sold at fast food restaurants around the usa with either Asian names or an overt Asian influence, according to market research firm Mintel. Exhibit A: Teriyaki burgers, which may now, incidentally, be found at Carl Jr.’s.