Last year we analyzed 1 million Internet search results. And we learned that links impacted rankings greater than some other factor: Number of referring domains. In fact, Google has recently come out and stated that backlinks is one of their top 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. The question is:
How come links still so important?
To understand that, you’ll need to hop within your Delorean and get back to the pre-Google events of the internet. In the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they ranked their search engine results 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed the video game. Rather than simply analyzing the content of a page, Google considered how many people associated with that page. And they were right. Nearly 20 years later, links are STILL the best way to determine the standard of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
That said, because of updates like Google Penguin, Google now focuses on link quality (not only link quantity). You could be wondering: What is a high-quality link, exactly? And just how do i build them? That’s what I’m going to cover in the rest of this guide.
Link building in 2018 is the procedure of earning links on other websites. Earned natural links directly increase the trustworthiness of a website and where it ranks in Google, along with other search engine listings. Self-made links are risky are available with them the risk of penalisation through the Google webspam team.
Backlink building could be a very risky strategy in 2018, and one which i would avoid until you have (at least) first handled the inevitable quality issues on your own website. If your business or website content articles are not rvkzci organic links or social shares you could have a huge problem on the hands, and unnatural links will never help you in the end.
You should know that in 2018, Google “discards” and “discounts” a lot of links in your site, especially the low-quality links it identifies, and it also takes a lot longer to find out the effects of some types of link building packages. Links still matter in many situations but Google is looking to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is getting mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and can still penalise real-time spamming activity using manual actions. Before I ‘built links’ to a site I would look into the site for quality issues first and improve website content. It’s easier, cheaper and an investment in a pro-active activity that Google isn’t actively devaluing.
You can utilize tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. In case you are not technically minded, we could optimise your web site included in our fixed price SEO service or ad-hoc SEO audit service.