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The best way to improve your business by using this powerful brand, audience and content-promotional tool We’ve been talking lately on how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes daily.

A note of caution: there are many individuals who promise to develop your Instagram followers from the thousands, but beware. The majority of them use fake accounts created by bots to inflate your numbers. These kinds of followers have zero value. In reality, they can also be dangerous, wanting to steal your password or photos or infect you with a virus.

Based on the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram. The easiest method to construct your Instagram followers is simply by being authentic for your brand and your audience.

Here are 3 guidelines to help you get real Instagram followers:

1. Tell a narrative with Hashtags – It’s great to use your company name as being a hashtag, but you need to think beyond that.

If you want to use your Instagram posts to obtain followers, use other hashtags that tell the history from the image you’re sharing. You want to start a conversation when you’re sharing posts for things like:

Events

Promotions

Contests

Product launches

An excellent example of a brand who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to make use of the hashtag once they share photos of their meetups.

By using engaging, relevant hashtags, you could be discovered in Instagram searches and hopefully develop followers on Instagram.

2. Get Creative – Instagram is centered on photos, a lot of people think about the caption being an afterthought. Don’t neglect the image caption! It is possible to generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.

Here are some ideas to assist you build up followers on Instagram together with your posts:

Use questions in your caption. Write your question at the start of the post in order that people look at it first.

Get personal together with your post. Tell a tale about you, or the way your product helped or inspired somebody else.

Ask individuals to tag others. Asking men and women to tag three with their close friends or tagging someone they may be grateful for brings other potential followers into the equation.

A fantastic illustration of a brand name that does personal posts well is definitely the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to coach the user on the plight of animals around the globe. Remember when it comes to using Instagram posts to get followers, it’s about being authentic. Don’t use questions in every single post or tell an individual story that isn’t genuine.

3. Go Local – One of the better ways to construct your Instagram followers is to get to find out your neighbours! Whether you’re creating Instagram ads or wish to market your event in a specific area, you can see what’s going on in your area by going to the search page and clicking on the Places tab.

Enter in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – and then leave a comment as well as an emoji and stick to the person blevuz you like what you see. Hopefully, this will be the start of an organic interaction.

For example, if you offer life coaching services, you could type in your local area then “entrepreneurs.” Local entrepreneurs may be trying to find more work and life balance or assist with life goals or career challenges. Similarly, if you have an actual location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re mindful of your Instagram presence, and after that follow them.

These are among the best ways to build Instagram followers the correct way: no bots, no shortcuts, just tried and true methods to engage together with your audience and turn them into followers!