The virtual world is getting nearer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on up until the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is a concept which became well-liked by Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then your real game began. Online Marketing was dubbed to be the process of promoting websites on the internet or online medium to drive traffic towards the site or business, and so generating leads for that business.
The primary trend of online marketing before the period of Google was quite simple and was comprised of limited procedures to be followed. But, following the development of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when the search engines, especially Google, started to transform themselves since the blue water navies in the mighty ocean known as the Internet or even the Virtual World. Possible head-on collisions caused by the evolution of search engine listings were tackled by the introduction of different online marketing techniques. Search engine optimisation is one and this includes.
Search Engine Optimization (SEO) technique was invented when the concept of search engines like google was exposed to the people in virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
Through the initial times of SEO, the keywords or key phrases could be stuffed into the website profusely inside the text content and the Meta Keywords tag, and the website would rank searching engines for related keywords. But, during the later stages, as search engines evolved, the thought of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market having a bang and changed the guidelines in the game completely. It started with the creation of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google’s search result for his or her respective keywords.
In this evolving era of search engines like google, webmasters used to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and provide insights in the Google SE updates. But, this really is no more followed except for the Black-Hat techniques, that are unethical ways of performing search engine optimisation, and up against the webmaster guidelines supplied by search engines like google. The Googler in disguise has emerged in to the outer world with all the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It has evolved through the keyword stuffing and quantity days to a new era of quality and perfection. Many company owners still feel that anyone using a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is not any more alive and look engine optimisation cannot be performed as it was being handled throughout the 1990’s. Since search engines like google have fsxfwg and also have come a long strategies their sophistication, search engine optimisation can just be handled by a specialist or even an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
Thus it can be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that will require regular data analysis and satisfaction monitoring of web sites for related keywords on search engine rankings, it is far better for business people to depart all of the complexities and headaches to experts, sit back and relax, and expect some good results.