Deciding on a PPC Agency which meets your needs is a long and often difficult process. Many client’s may go through a variety of agencies before finding the right a person to meet their enterprise model.
This does not necessarily mean that this past agencies were not great at their work, but suggests that the actual market is so bespoke that client’s are demanding more insight that before.
There is a good amount of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and methods to achieve their client’s targets. This informative article aims to supply a few tips on what to look for and things to ask, in the early stages from the RFP.
Have you been restricted to one tracking/bid management tool? – Many PPC agencies, utilise a third party or perhaps in-house technology solution which manages your campaign performance, if they are limited by one solution. Then is the fact solution appropriate for your model??
Could you provide case studies for you clients, performance? – Obviously this info is confidential, however they will be able to provide “ball park” figures and percentages to enable them to prove how successful they are. You need to take a look at their performance since taking up the campaign so request a pre and post snapshot gain access to the impact.
What differentiates you the others? – This is among the most important question of which all, with numerous PPC agencies competing to your business, what makes them different? Expect some “marketing” fluff in this reply, but look in between the lines, an agency ought to be passionate and devoted to the their clients and give something unique.
Describe our business, and how it really is currently viewed throughout the market – A PPC agency need to know there client’s business and products inside out, they should be an extension from the marketing team, ppcmangement need to know your small business. And also this shows if the agency did their research and it has taken some time to comprehend your needs.
Exactly how much? – Relatively easy really, what is the cost, including tracking fees, setup costs and then any other “hidden charges”. Get it in composing and make certain that every prices are fully transparent. Upon having this you might be then able to work out a real Return on your investment (ROI).
Include these simple questions inside your brief, and you may should certainly select the best agency. We recommend you “Google” them and have a look at the direction they are perceived available in the market.